On Thursday, April 19th, Dan Malmed, parent of D39 8th grade twins and Nielsen SVP/Sales Director US Media, showed Wilmette Junior High School students how math relates to TV ratings and other media. This was the annual Math In The Real World speaker series aimed at introducing students to how math is used in various careers. Quizzing students about what they thought were recent highest performing video games, movies, TV show, and hit songs, Mr. Malmed illustrated how Nielsen analyzes what consumers watch and buy. Students learned how media companies and advertisers interpret Nielsen data generated by “People Meters” to make programming and marketing decisions. By the end of the presentation, both students and teachers left interested in becoming a “Nielsen Family” for the compensation and the opportunity to influence what’s next in American media.